THIS interviews Eran Tirer, CEO of Ledgertech

Please can you introduce yourself and tell us a little about Ledgertech.
I’ve spent more than three decades in software and insurtech, building companies and helping insurers rethink how technology can serve their business. Before founding Ledgertech, I created EZSource, a company that transformed how enterprises understand and transform legacy applications and was later acquired by IBM.

With Ledgertech, my focus has been on solving a different but equally pressing problem: how insurers can innovate quickly in a digital world. We built a cloud-native low-code/no-code embedded insurance platform that allows insurers to launch digital insurance products in weeks rather than years, working seamlessly alongside existing systems.

Ledgertech is widely recognised for its Pay-As-You-Go (PAYG) travel insurance solution. What makes it stand out and what does it say about your broader approach?
PAYG has become one of our signature innovations, recognised across the industry with multiple awards. It fundamentally changes how travel insurance works – for both customers and insurers.

For travelers, coverage activates automatically the moment they connect abroad, whether through roaming or eSIM. They only pay for the days they actually travel. It’s effortless, transparent, and fair – insurance that fits the way people move. And with the help of our partners, travelers also benefit from cashless/claimless global medical care without out-of-pocket expenses.

For insurers, PAYG is proof that embedded insurance is more than a concept – it’s live, scalable, and delivering results: higher uptake, stronger loyalty, and new revenue streams. And because Ledgertech can also bring distribution channel – whether through telcos, banks, employee-benefits platforms, or other digital partners – insurers can reach customers faster without having to build new ecosystems themselves.

Your clients’ journeys. Your growth. Our solution.

And what about corporate travel? Can you explain how your corporate PAYG model works and what advantages it brings?
Corporate PAYG tackles a major inefficiency. Companies often buy annual policies covering large blocks of travel days, but many of those days go unused. That means wasted premiums and frustration.

Our model replaces that with a pool of travel days. Each time an employee travels, days are deducted automatically from the company’s pre-purchased pool. If the pool runs low, it can be topped up; if not all days are used, nothing is lost. There’s no need for individual policy setup – coverage is seamless.

Employees enjoy the same benefits as in our individual PAYG model plus the option to extend cover for personal trips via a simple card payment.

For companies, this simplifies HR and finance workflows, reduces overhead and claims handling, enhances employee safety and satisfaction, and provides real-time transparency into usage and spend. For insurers, it creates stronger, longer-lasting corporate relationships and a predictable, data-driven revenue stream.

Your employees’ trips. Your client retention. Our solution.

Where do you see the next frontier for travel insurance?
The next frontier isn’t just embedding insurance into digital platforms – it’s embedding it into behaviors.

Insurance only creates value when people actually engage with it. That means designing cover that fits naturally into what they already do, rather than forcing them to make a separate decision.

PAYG is a prime example. Travelers don’t set out thinking, “Today I need to buy insurance.” They think about staying connected. By linking protection to that everyday action – switching on roaming or an eSIM – we make cover automatic. And because it includes immediate access to medical care abroad, customers experience real value the moment they need help, not just when they file a claim.

The same principle applies to corporate PAYG. Instead of rigid annual policies, companies get flexible protection that matches how employees actually travel, with the option to extend it seamlessly for personal trips.

That shift – from embedding tools to shaping habits and building confidence – is what will define the future of travel insurance.

From your perspective, where is the travel insurance market today in terms of digital and embedded solutions – and what gaps still need to be filled?
The market has come a long way. Insurance is now widely available online and often offered at the point of booking a flight or hotel. That model works for some customers, but for many it remains a passive offer – easy to skip because the need doesn’t feel urgent in that moment.

What’s missing is relevance and activation. True embedded insurance connects protection to the moments when it feels most natural and useful – like coverage that automatically activates when a traveler connects abroad.

Flexibility is another gap. Travel today isn’t one-size-fits-all: short city breaks, hybrid work trips, extended stays, and corporate travel all look very different. Insurers need solutions that can adapt to these patterns – whether that’s usage-based cover for individuals, pooled days for companies, or optional add-ons for private travel.

The real opportunity is to make travel insurance flexible, timely, and behavior-linked – so customers actually use it and insurers grow with it.

Many insurers worry that launching new digital products means heavy IT investment or complex integration. How does Ledgertech address those concerns?
That’s the single biggest concern we hear. Insurers want to innovate, but they’re often held back by systems that take months or years to change. By the time a product is ready, the window of opportunity may have closed.

Ledgertech was built to remove that barrier. Our platform is cloud-native and modular, designed to integrate on top of existing systems rather than replace them. Products can be configured visually through our configuration studio, so insurers can launch, test, and scale quickly without IT disruption.

We also embed a high level of automation and intelligence. End-to-end processes – from policy issuance and billing to claims – can run automatically, while AI helps optimize product setup, pricing, and claims handling. This cuts costs and gives insurers real-time visibility into performance and customer behavior.

The result is agility: the ability to launch at the speed of customer demand – with less risk and greater confidence.

Looking ahead, what should insurers be working towards in shaping the travel insurance of tomorrow?
I believe insurers should focus on three things: relevance, automation, and trust.

Relevance means aligning products with real behaviors, so coverage activates naturally, not through forced decisions.

Automation means removing friction from every stage of the process – purchase, policy management, and claims.

Trust means designing models that feel fair and transparent.

Done right, travel insurance will no longer be a forgotten checkbox at booking, but a source of confidence that accompanies every journey.